Growing up in a household where books were valued much more than films I would secretly watch blockbuster movies late at night — until my mother, ranting in Spanish, yanked the plug. The allure of the forbidden drew me in and the captivating experience of being absorbed by films eventually led me to create my own.
My tendency toward ADHD, with its mix of intense curiosity and quick boredom, likely influenced my decision to study directing with a focus on advertising at the Filmakademie Baden-Württemberg, which I completed with a diploma.
I love diving into new topics, but I need variety to avoid monotony.
Advertising offers exactly that: each project is different, every brand presents a new challenge, and I get to embark on a fresh creative journey every time — humorous concepts just as much as deeply emotional ones. It's this constant shift in perspectives and the fast pace that excite me!
